IF YOU WANT TO DOMINATE THE INTERNET AND CONSOLIDATE YOUR DIGITAL PRESENCE, HERE ARE 5 TIPS TO CREATE A SUCCESSFUL WEBSITE!
Just as the internet is an integral part of people's lives, it is part of the business. Users spend hours connected, every day, and through the internet that communicate, seek information, shop, and other activities. It is no wonder, then, that for those who have a business, staying out of the virtual environment means risking losing customers and staying behind the competition.
But what does it take to gain space on the internet nowadays?
For a company, the most important of all is to establish a base in the virtual world, that is, an institutional site. More than just a digital storefront, the website opens the doors of your company to do business with customers anywhere. Therefore, it is important to invest in the development of an up-to- date, attractive and functional institutional website .
So if you need a new site or need to update the old site you already have, you can check these tips to create a successful website.
1. PLAN THE STRUCTURE AND CONTENT OF THE SITE
The first step in any successful strategy is planning : setting goals, and what actions are needed to achieve them. The development of institutional site is no different.
Before someone stands in front of the computer to register domains, draw layouts and fill pages with texts and images, ideally, those responsible for creating the site sit down with paper and pen in their hands to exchange ideas (the famous brainstorm ) scribble diagrams and diagrams, think about what pages the site will be and what each page should contain.
For example, if your company is an e-commerce you just launched, it may not be necessary to waste effort on a page about the company, and instead it would be worth giving more prominence to the products and the benefits they offer. On the other hand, if the company has a long history of tradition in the industry, it is worth telling this story, to inspire confidence.
Another example that should be considered are the ways visitors can do business. What ways you can make your customers do business depends very much on what your products and services are. But it's important to keep in mind: the easier it is to close deals, the more likely it is that customers will.
2. ESTABLISH A VISUAL IDENTITY
The look of a website is just as impressive as the other elements to affirm quality and to arouse interest of potential customers who visit it. So you have to ask yourself: how to make a site more attractive ?
And designing the look of a website requires a combination of two things: the company's visual identity , used in graphic materials such as logos, advertisements, catalogs, and the layout of the pages, banners and images present on the site. If the company is starting now, it is crucial that you invest in creating a visual identity that will be used in both the online and offline environments. After all, it expresses the image of the business, what it offers and represents.
With company materials - logos, shapes, colors and fonts - carefully chosen, it will be very easy to design the site layout. Remember: it is imperative that the visual elements of the site match those of the corporate identity.
3. FILL IN THE SITE WITH CLEAR AND SUCCINCT TEXTS
Not just images is made a website. While these illustrate what you have to present, informative content is for the most part made out of written text.
It is important that an institutional website for companies present an overview of the company. This does not mean, however, that your website should have the extension of a book. The contents of your site should be clear and without many flourishes, for the easy understanding of all visitors. It is also recommended that they be summarized, especially on the ABOUT page, where websites tend to exaggerate details of company history that matter little to readers; and to avoid jargon and technical terms as much as possible, after all not all visitors will be experts in the subject.
The institutional site of your company is not simply a digital catalog, but an open door to new business. In order to fully enjoy this opportunity, it must be created in order to support and clarify questions, attract new visitors and seek ways to make them into customers.
4. ATTENTION TO NAVIGABILITY
The best sites are about the ease of use or, what is the same, about navigation. It is important that each visitor can find exactly what they are looking for in the shortest possible time. Also, it is important that the browsing experience supports any type of device the visitor uses for this purpose.
Mobile devices - smartphones and tablets - are increasingly the main means of accessing the internet; an overall trend that only increases. That's why it's important for your site to be responsive to these devices, that is, to be able to adapt the size and location of your elements to fit the screen as best you can. This differential can make a good impression on visitors and clients, being an important tool for institutional site development.
In addition, in recent years have appeared a number of new tools in which you can also bet, such as online chats and chatbots, two technologies that are doing very successfully when it comes to the creation of modern websites.
5. TRUST IN THOSE WHO HAVE COMPETENCE.
You sure have seen on the internet companies with horrible sites. That shakes confidence in the business, does not it?
Usually this is caused by two things: either the site is old, and it just seems poorly done compared to more modern websites, updated with new tools, or was created by someone who does not know how to do it right. It may be that the creator of the website does not have as much skill in all the various tools that this requires, such as digital art, writing and programming; or simply that you do not have the experience to strategically plan the site , which is the first step to a successful project.
OKAY, NOW YOU ALREADY HAVE ALL THE TIPS TO CREATE A SUCCESSFUL WEBSITE, WHATEVER YOUR AREA OF EXPERTISE!
Investing in institutional site development in a strategic and qualified way, to have a modern and functional website, is fundamental to ensure a successful presence in the virtual world.
Posted on July 10, 2018 at 05:25 PM